Marketers, educators, parents… Everyone in the Generation X or Boomer demographic seems to be scratching their heads, trying to figure out Generation Y, aka the Millennials. After all, they are the first generation to seemingly possess digital prowess as part of their DNA. And they are the first generation to receive both a birth certificate and a social networking profile upon delivery into this world.
This is one of the most important things to understand that I've read in a long time. Thankful to Brian Solis for writing it and to Vince Pitre and Heather Coleman-Voss for sharing it.
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