Archive for the 'networking' Category

Are you helping your clients get business?

Business has changed. While I am big proponent of the idea that all business is relationship business, I know there are some caveats to that statement.

The biggest one is price. People will leave you to save money. The tighter the economy gets, the truer that statement becomes.

-Case study-
My insurance term is up and I started shopping rates. I went to the websites of Geico and Progressive and found out either company could save me $1000+ per year on my auto coverage. The good news for my current agent at AAA is that she has referred me business in the past. So before I jumped ship, I called her. Good thing I did. She was able to save me even more. Had we not that mutual referral society, I would have never made that call.

Instead of providing the minimum to our clients, you know, the product or service they pay us for, step it up a level. Add value to them. Of significant value right now would be new business. Be on the lookout for the people your clients need to meet. You do know who that is, right?

If not, it may be a great reason to get back in touch with your clients. Imagine your vendors calling you and asking how they could refer business to you. Go ahead. Make that call. Make someone’s day while keeping your clients a little longer.

Please share your story of helping your clients get business.

Do you know who you are talking to???

What a huge opportunity cost there is when we prattle on and on about us and don’t take the time to learn about others. I decided to share this post via video so you could get the gist…

Evidently I can’t embed the video directly into WordPress (editor’s note, this may NOT be an issue with WordPress, it could be a Terry thing…TBD). In the interim, please click HERE to see the awesome video and if that doesn’t work, copy and paste this: http://vimeo.com/5978078 into your browser. Geesh, I sure hope it’s worth it.

Thanks!

19 sites that can make Twitter soar for you

Cool Sites to Help You Tweet

Twitter Listing Service- Places you want to list you and/or your business for other tweeps to find you.

Twibs.com
Wefollow.com
Justtweetit.com
Twellow.com

Twitter Interfaces- Don’t like the way twitter is laid out? Try one of these sites that make it easier

Tweetdeck.com
Tweetbeep.com
Tweetvisor.com

Twitter Monitoring and Search Services- Makes it easy to track your key words

Monitter.com
Twazzup.com
Summize.com

Twitter Mobile-Want to take Twitter with you when you are away from your desk?

Twitterberry.com- for your blackberry
Twitterrific.com – For your Iphone

Staying current on Twitter

Twictionary.com- Need to know what a word means? Look here
Hashtags.org- See a hashtag and want to know why? Here you go

Compare your numbers with your friends and followers

Tweetstats.com
Twitcounter.com
Tweetgrader.com
Whendidyoujointwitter.com

Want a cool twitter background?

Twitart.com

What sites do you Twove?

5 things you need to know about Twitter

1. Don’t answer “what are you doing” on twitter. Think more along the lines of conversation starting, shining the light on others or sharing useful information.

2. Use the 150 characters for your bio effectively. Use a combination of keywords and a sentence about how you would like to be known.

3. Follow the leaders in your industry. And then follow their followers. Engage them in useful conversation and watch your follower list grow.

4. Add relevant tweets to your page before you start following a bunch of people. This is important because when they come to check you out, they will see what sort of value you have to offer.

5. Use twitter search or other tools to monitor conversations about you, your brand and other things that are important. This helps narrow the tweetstream to things that are relevant to you.

There are about 47 other things Charlie and I teach, what do you think should be on this list?

7 ways to exit a conversation 2 of which are graceful

We can’t be all things to all people and neither can people be all
things for us. It’s just the way the world works. Occasionally as you
are in your networking circles you will meet some people who just
aren’t your “cup of tea”. This could be for any number of reasons:

You find them brash
There really isn’t any common ground between the two of you
They work for a company that you have a bad history with
Your personality types are remarkably different

and the list goes on. For whatever reason, you two just don’t click.
As such, you will find it prudent to leave the conversation. The
reality is, you have a fixed amount of time at a networking event, no sense wasting it talking to a dud. Here’s the tricky part; how do you leave the conversation gracefully??

You’ll notice that I use the word gracefully. Why? Because there’s
lots of ways to do it ungracefully:

You can say you have to use the restroom and make a dash (by the way, this could be a true story)
Maybe it’s time to refill your drink?
Perhaps you want to use the “look at your watch and it’s time to go
line”. Here’s the deal with this one, if you pull it, you need to
leave. Immediately.

While all of these have the desired effect, LEAVING the conversation, they’re not the best way to do it. Here are two examples that the pros use:

1. If you’re at the right event, you are bound to see someone you MUST speak with. Locate that person, point them out to your current conversation partner. Explain that you have been trying to speak with them for X amount of time or just why you need to speak with them. Get their buy in about how important this conversation will be to you, thank them for their time and make a bee line for this next person.

2. This is the best way: Introduce them to someone who you think they should meet. If you did a good job of asking them the right questions and listening to them in the beginning, you will know who they need to meet. If you are aware of the people in the room, you will likely know at least one person who they should be talking to. Make that introduction. It’s quick, easy and if done right, both people will be happy you did it.

Here is a key point to ponder: Just because you didn’t enjoy a conversation with someone doesn’t mean that others won’t.

A few thoughts on Connecting online

The short answer is you make new associates online in the same manner you do in the real world. You start by finding out about one another and determine if there is a reason to continue to do so. Its a lot like rocket science without all the rocket or any of the science.

The long answer is oddly enough, longer. You start by finding someone and viewing their profile. Obviously some profiles are filled out extremely well and others aren’t. Glean what you can from what is written. Don’t make the assumption that because their profile isn’t properly filled out that they aren’t worth knowing. Lots of great and busy people get online and are still waiting for “later” to come so they can fill out their profile.

If you see something you like, send them a note that says-

“I came across your profile on x platform and I really like what you wrote about X.” (Copy their sentence and paste it right into your note). Tell them why that sentiment resonates with you and suggest a way to follow up via either phone or email.

Lots of people try to set up face to face meetings through linkedin or other sites. Color me old fashioned, but I think a first meeting, if not at an event, should be over the phone. This gives you a chance to explore the synergies and then determine if a face to face is in order. The reality is everybody is busy. There is no sense in meeting with a lot of people under the guise of “networking” if we will only be “netting” together.

Why people don’t comment on blogs/posts!?

This is really more of a question than a statement, but since I shall share thoughts on both…

When you take time to read something do you think about what you read or how it applies to you? Maybe it’s both.

In either scenario I would think the resulting thought(s) would be of interest to the author who stimulated it at the very least. It may also also interest others including you ;-)

When you read something online where you can add to the conversation, do so. There are lots of ways to add to a conversation and not all of them include agreeing (be respectful when not) with the writer.

Personal Brand/Networking tip- Leave how people can find you when you you post online. Use your website, Linkedin page or other information that will direct them back to you.

Why don’t people do so?

Is it because they weren’t moved by the content?

Are they worried about their writing skills?

Is it they think no one will care about their opinion?

Maybe because it takes time to put together thoughts and we are worried about making an impression.

Whatever the reason, I am sure your responses will be important and right on the money when you share them.

Go ahead and try it now ;-)

12 Things to consider while networking online

1. Have a plan. Understand what you want to get out of your online networking time and what you have to get from it.

2. Upload your address book. This step will allow you to grow your networks faster. Larger networks lead to more opportunities.

3.  Realize the importance of being interested over being interesting Networking isn’t only about what’s in it for you. It’s about what
I can do for you, what you can do for me and what we can do together.

4.  Ask good questions.  Social networking is really all about conversations. One of the best ways to engage others in conversation is to ask questions.

5.  Be interested in helping others.  Without a healthy interest
in the well being of others, any networking will be a total waste of your
time.

6.  Make connections.  Know two people that need to meet? Introduce them. Networking sites like Linkedin, Twitter and Facebook make this very easy to do.

7. Shine the light on others. By helping to spread the word of others you actually help spread your own word as well.

8. Spend time working your online network daily. It doesn’t have to be all day, and it shouldn’t be overwhelming. But you do need to make a consistent effort on this.

9.  Alter the time you are online. Most people are creatures of habit and are online at the same time everyday. If you want maximum exposure, mix up the times so different people are seeing your message.

10. Upload a photo. People do business with people. Having a photo online makes you human, accessible and more interesting. This is true regardless of how bad you think the photo is.

11. Find another medium by which to connect- Can you meet them in person? Do so. If not, pick up the phone. It’s great to connect online over keystrokes, but it’s also important to do voice to voice or face to face networking.

12. Get started. There isn’t a reason you can conceive that would exonerate you from doing this. Online networking is the most important thing to hit the internet thus far. If you need help, call me!

Should you be using the Twitter Auto-Responder?

Using the auto responder on twitter has been a topic of debate as of late. Seems like the crowd leans more toward not liking than liking it.

I actually like the idea. It’s efficient. It can open a dialog. It tells me a LOT about the person I just followed.

It’s how people use it that I don’t like.

When used properly, twitter is a very effective networking service. Most people who auto respond use text that crams THEIR message down your throat. This is akin to going to an event with a bunch of people who are trying to sell you their product. That’s not good form.

What if you use your auto responder to learn more about your new follower? When I get a message that asks about me I am 60% more likely to respond, than if the message tells me to go check out their blog.

What if your auto responder did both? Yeah, I know, 140 characters isn’t a lot. But you should  be concise anyway. How about a message that said- “how can I help you? Here’s a little about me: blog/website address”. That’s less than 140 characters AND it accomplishes two things:

1. It shows you care about them.
2. It gives them the chance to learn more about you.

It is only when both of these things are accomplished can good networking occur.

Be Connected-

WAYS TO BE MEMORABLE AT A NETWORKING EVENT- They’re not all good:

It’s a heck of a lot easier to start a conversation with someone after a networking event when they remember you. Here’s the rub, so many of us don’t engage in memorable or meaningful conversation. Worse than that, there are those of us who are remembered, but are remembered for the wrong thing.

Here is a quick list of some ways to be remembered at a networking event-note that I said they are not all good:

1. The most important networking accessory you can wear is very simple: It’s a smile. People like to be around people who look like they’re having fun and feel good about themselves.
2. The person to whom you are speaking is the most important person in the room. Honor them. Listen to them. Ask them questions. These are the ways they will know that they are important to you.
3. If you want to be remembered as a great conversationalist, let the person to whom you are speaking talk about themselves. It’s amazing they can talk for 17 out of 20 minutes and they will walk away thinking you are a dynamic and interesting conversationalist.
4. Ask how you can be of assistance and be generally interested in the answer. You are there (or at least should be) to help. Do so. Networking starts with an expressed need. Let them express their needs and do what you can to see those needs fulfilled.
5. Be a connector. People will tell you how you can help them. Do so. It’s very powerful to have someone call you to thank you for the outstanding referral or opportunity that was generated as a result of your interaction with them.

On to the flip side

6. Be rude. Interrupt often. Stare at your blackberry as they speak.

7. Talk only about you and your needs. Pay no mind to what they have to say or what may be important to them.

8. Look around the room constantly as there may be someone better there for you to be speaking to.

9. Play the one-upmanship game. Every time they tell you a story or something of interest, let them know that your story is better or more important.

Needless to say these are both ways to be memorable. The difference is one set of ideas will get get you a lot farther than the other set. Choose wisely.

How do you make yourself stick out in the minds of the people you just met?

11 things job seekers need to know about networking

Now, more than ever, we need to get in the mindset of helping one another. We are in a situation where more and more people are looking for new opportunities. Many of them have no choice but to do so. It is for them, and the rest of us who may someday be in that spot that I share these guidelines on how to effectively network to find a job. Hopefully this information reaches you in time.

1. Be clear on what sort of position you want.

In an ideal world, people are going to ask you: “What sort of job are you seeking”? DO NOT blow this incredible opportunity by not having a well thought out, concise and specific answer. The answer “I am not sure” or “this is a great time to reinvent myself” will not help you find your dream job. If you have always wanted to work at a specific industry, type of position or even a specific company, let us know. It’s amazing how connected many of us are. Unless you tell us specifically how we can help you, we can’t.

2. Networking is as much about the other person as it is about you.

I’m a big proponent of the idea that “Networking has to start with an expressed need” and you needing a job is definitely a need. But, you need to consider that you are asking others for help. And while there will be many people who are ready, willing and hopefully able to help, you are better served to see how you may be able to help them. The big challenge in networking for a job is you are in “take” mode.  Networking really is about giving. While you are giving people the opportunity to help, that is not a gift that you want to give too often.

3. Regardless of your employment situation you have value to offer.

Just because you no longer have a job doesn’t mean you no longer have access to a lot of resources. Don’t make the mistake of forgetting to stay in touch with the people in your lives. You never know when these folks may be able to serve as a reference or a connector for you. Think of all of the people in your life: Family, friends, Work colleagues, Schoolmates, the people you know from your religious group, the folks at the stores you frequent, the pta, team mates and the list goes on. All of these people can be a resource to others in your network.

4. Start with what you can do for them and let others ask what they can do for you.

When you ask how you may be able to help someone make their day great, they will likely ask how they can help you. Let them know that you are seeking a new opportunity and could use their help meeting X. If you are genuine, helpful and competent, they should be happy to make the introduction for you.

5.  Use the online tools that are there to help you.

The web has made the job search way easier, but also more accessible to the masses. We used to live in a world that was based on “Who you know”. Now we have to be on the lookout for “Who we can find”. Sure there are tons of job boards out there, but those aren’t the tools of which I speak (a special shout out to www.jibberjobber.com, you should use this to manage your search). The tools I suggest you use are of the social networking variety. Are you using Linkedin, Facebook and Twitter for your search? You should be. These tools can help you find the people with whom you need to connect and which of your connections are connected to them.

6.  You need to leverage the relationships you have to create the relationships you need.

You know what you want and who you need to connect with to make it happen, right? Great. Now use those relationships you have to do so. Whether you use an online site, an e-mail or the telephone, ask these people to make an introduction for you. The most powerful type is when the three of you can get together for food, drink or chit chat. A second place strategy would be if they can set a meeting for you. Last, and certainly better than nothing, is if they will get permission from their contact for you to communicate with them. Any of these three are more powerful than “yeah, go ahead and use my name”.

7. Now is the time when you really need to be ok asking for help.

This isn’t the time to be shy. You can’t afford it. Don’t worry about seeming “weak” or less of a person because you need help. The reality is it’s a really big world and you are but one person. You need all the help you can get and the best way to get it is to ask for it.

8. Have an electronic copy of your resume at the ready.

This is an entry from my friend Dean La Douceur. It’s important to not only have your resume done, but done in a fashion that is easy to share. Sure it’s great to be able to hand someone a copy, but it’s even better to have it in a format that they can easily forward it along.

9. Build your network before you need your network.

“I need a job” isn’t the first thing your network should be hearing from you. Ideally you will have been nurturing (read: giving to) your network long before you start asking for things from it. You already have a network in place whether you think it’s formal or not (see point # 3). It is never too late to organize your network into a usable fashion.

10. Have a support group with whom you can share.

Find others who are in a similar boat and be there for each other. There are lots of great people who are also looking for work. Find those who are seeking similar types of opportunities and share the ones you come across. It may seem like you are creating competition, but you are also multiplying your efforts. These are the folks who know exactly what you’re going through and can be there to support you as you support them.

11. Remember to say thanks.

This last piece should go without saying, but my friend Mike Ingberg said this is very important, and I agree. If someone takes the time to speak with you, you should take the time to thank them. Write (notice I didn’t say type) a thank you note. Send it to them. This small act will go a long way as to showing what type of person you are.

One of my top 3 reasons for networking. Does this make your list?

Are you ready to help others?  It all starts with putting their needs first.

This is where networkers that get it, really shine. Although many of us get
into networking with the idea we are going to grow OUR business, the folks
that succeed realize they also have to help others grow theirs. In fact,
many times you have to help others FIRST. If you can put your needs as a
secondary part of any networking conversation, you will find that most
people actually take the time to understand what they are.

Here’s the thing about people…generally their favorite topic is THEMSELVES.
When you are in a networking situation, most people can’t wait to tell you
what they do and how you can help them. Make it easy on them and make it
beneficial for you. Let them. Let them get it all out. Allow them to
speak and share what they feel they need to about their business. Pay
attention, ask questions, LISTEN to the answers.

This is a very important approach for a couple of reasons:

1. They are going to think you are about the best communicator ever because
they and involved in a wonderful conversation. You know why?? Because it’s
about them!

2. This will alleviate the need for them to think about what they are going
to say to you when you’re done talking.

You’ve probably experienced this on both sides of the conversation. You
know the drill, you’re supposed to be listening to someone, but you are too
busy thinking about what you are going to say next. Guess what, others do
it to you too.

Give them the floor and they will be more than happy to return the favor.
If they don’t, they weren’t likely to be a good networking partner for you
anyway.

Be Connected-

Terry Bean

Five questions to consider before jumping into sites like Linkedin, Facebook and Twitter

With so much conversation regarding social media, I thought it time to discuss it here.

Are you using it?

Are you using it effectively?

Am I making an assumption that you know what Social Media is?

Let me answer the last question first. Social Media is a term that is frequently bounced around these days that effectively means the same as: Web 2.0, Social Networking, Digital Marketing, or just the sites one uses like: Facebook, Linkedin, Twitter, Flickr, Myspace and Youtube.

Here’s what all of these sites have in common: They help you communicate with like-minded individuals. Very simply stated, Social Media is a conversation.

Back to the earlier questions about how you’re using it.

Conversations online are just like conversations in the real world, you need to be engaging the right people in the right discussions. Many people setup a facebook or linkedin account and think that’s all there is to it. That’s the equivalent of showing up to a party and not talking with anyone. Load up your contacts (add friends on facebook and connections on linkedin). Use the status update, not so much to answer “What are you working on?” but as a way to be intriguing or share knowledge. Post links of interest, comment on other people’s thoughts and ideas and most importantly, ask questions.

Here are a couple of other thoughts to consider:

Should you be spending time doing this?

Are you participating in the right conversations? Are you talking with customers, vendors, business partners or better yet, all three?

Are you on the right sites to find what you seek?

Are people responding to conversations you start?

If you could only use three sites, which ones would they be?

I shall look forward to your side of the conversation.

Oct. 4 must be a great day for tear downs

Exactly one year ago I skipped out of my then bosses office as he told me the “bad” news. I could hear how irritated he was at my jubilation as I rapidly left his space. It’s worth noting that I could hear him even though I am a very loud skipper.

Today’s tear down was quite a bit different. We had a group of us show up at Blight busters. and make a difference here in our Detroit by tearing down a badly burned and abandoned house. I think it very important to note: I don’t care from where you are, this goes for you too America, we all need a stronger Detroit. We all need to take part in making it stronger too. The greatest things start with the smallest of efforts.

It’s wonderful to be a part of something that you can feel making a difference as you do it. I think it makes the subsequent highs from it that much better.

We had about 18 people from www.motorcityconnect.com pair up with about the same amount from www.quickenloans.com.  I have been to three different days at blightbusters in the past 6 months and although this was the smallest crew, we knocked out much more in a shorter time.  Axes and sledgehammers were wielded with precision, wood was slivered and the dust flew. It was interesting to have first hand experience with just how much trash and broken down house debris can fit into a small dump truck.

The best part about it was the connections we made. I think all participants bonded with others, gained a better sense of self and were touched by the spirit of Detroit. The energy we shared, as tired and worn out as we were, was pure. It was very empowering.

I am very proud of the members who showed up. They represented what is so great about MCC. It was also cool to work with the guys from Quicken. BTW, I am looking for Steve. He’s in I.T. for Quicken and he likely works in Livonia, MI. Good guy.

Be Connected-

Terry

Are you using networking sites to connect with your past?

I recently wrote a post entitled “Demented and Sad, But Social” for The National Networker.

I have been amazed at how people I haven’t thought about in years have started popping back into my life. What’s cool about it is how easy the technology allows it to happen.

Facebook has been keeping me plenty entertained. Although I have yet to actually bust out the yearbook yet, I have been eyeing it up. I recently saw a “friend” of mine who had a joined the alumni group for the elementary school we attended.

Am I running into this a lot more because next year is a big reunion for me or are you experiencing this too?

Be Connected.

Connectedness is the new Separation

For years people have been touting the idea of six degrees of separation. In an ironic twist, the concept actually demonstrates how close we are to every other person on the planet.

Since that is true, why do we use the word “separation”? Don’t we spend enough time creating imaginary differences? This line of thinking divides us. Based on what is going on in todays world, it seems to me that it would behoove us to focus on coming together (someone should really sing a song about that).

In the spirit of “being the change you want to see in the world” (thank you Gandhi for that most powerful and relevant thought) I propose we begin to use the phrase “six degrees of connectedness” to replace the current misguiding statement.

In addition to polishing up the ole phrase, i suggest that we take a look at the six most important things to which we can be connected. My thought is that the six should look a little like this:

1. Self
2. Others
3. Technology
4. Planet
5. Universe
6. Joy

I will be initiating conversations on how we are connected to each of those in the coming weeks.

To what are you most connected?

Top 10 things that networking events aren’t!


10. They arent a good place to try out your fancy new cologne.
9. They arent the right place for you to worry about “being seen”
8. They arent in existance for you to pactice one up manship.
7. They are not the place for you to drone on about all of the problems you have in your businss.
6. They arent the event for you to unload all of your freshly printed materials.
5. They arent the place for you to badmouth your competition or anything else for that matter.
4. They arent the place for you to repeatedly practice your entire 10 minute sales pitch repeatedly (don’t make me repeat myself).
3. They arent the place for you to go and only speak with folks you already know.
2. They arent the place for you to be interesting before being interested.
1. They arent the place where you will ever win a prize for most business cards collected.

The ASK-Why it works universally- #5

Four posts later we are finally going to get into why ASKS work. You have likely read, “ask and ye shall receive”. There is a lot of truth to that Asking is always the predecessor to receiving. Ever wonder why?

There are many laws that govern the universe. The ones that pertain most to business networking are:

The law of attraction
The law of reciprocity
The law of generosity

If you’re familiar with “The secret”, you have learned a lot about the law of attraction. The concept in most simple terms is thoughts become things (if you haven’t already, sign up for mike dooley’s daily note from the universe at www.tut.com). “The secret” teaches us that there are three steps to attracting:
Ask- determine what you want and hold it in your consciousness. Feel the feeling of already possessing what you seek.
Gratitude- being grateful for what you have is far more powerful than complaining about what you lack. Maintaining an attitude of gratitude allows you to have the right mindset to attract what you seek.
Receive-you need to be prepared mentally, physically, emotionally and spiritually before you can receive what you seek.

  • The law of reciprocity- this is one big reason that people go to networking groups and give leads. The law of reciprocity basically says that as i do good by you, you will go out of your way to do good by me. Simply stated, if i give you a lead, you are likely going to go out of your way to give me one back.
  • The law of generosity- the law of generosity is a lot like the law of reciprocity. The difference is that instead of an individual looking to return the favor, the universe looks to return it. This is where the real results come from giving.

If you read my opening statements in the first post, you know that i encourage asking. Every ask results in an opportunity to give.  Surely you don’t have the ability to satisfy every need, but when you can, you should. Why? Because you will be enacting some very powerful laws on your behalf. Oh yeah and its really good to help others too ;-)

Heres to asking, giving and laws we can all live by.

Want more business? Know who to ASK, edition 4

So far we have looked at the components of a good ask and for what to ask. If you’ve got those things down, it’s now time to figure out who to ask. This is where it gets kind of fun. The reality is, there are very few people you shouldn’t be asking, or at least telling. Here’s why:

It has been said that each person is the center of influence for about 250 people. While I agree that number may sound high to some of you, think about ALL of the people you know and have interacted with in your life:

Classmates
Teachers
Family
In-laws
Teammates
PTA members
Church sharers
Work colleagues
Neighbors
Bankers, store clerks, wait staff and the list goes on…

Obviously you are not going to have outstanding relationships with everyone of these people, but I bet you have good relationships with people in each of these groups. This is relevant because it shows you who out of your “network” you can ask. Hopefully you noticed that these people really aren’t outside of your network at all.

Whats really cool about it is since we are all networking together, these people are now a part of all of our networks.

There are two reasons that asking multiple people is of benefit. The first one will be covered greatly in the next piece. The second one is You don’t know who someone else knows. The person could be connected to exactly the person you need to meet. You need to ask to find out whether or not the people you know can connect you to the people you want to know through the people they know. Yeah, go ahead and read that again.

Its important to help the people whose help you are seeking. My favorite networking question of all time comes from bob burg. It is How would I recognize if someone i am speaking to is a good referral for you? Ask that. Ask that often. Its a great conversation starter. When someone is asked that, they generally want to return the favor.

The other types of folks you want to ask are those who you believe would be connected to whom you seek. If you are looking to meet a specific decision maker, find out who else sells to them. If they have an assistant, get to know them.  Use tools like Linkedin to find out about their hobbies or other things that may be of interest to them.  It’s funny how relationship building and stalking can be so closely related. Evidently, I need to work on my definition of funny.

We live in a world that has six degrees of connectedness. You should be able to contact anyone in this country within four calls. Don’t get me wrong, you certainly need to make the first call count, but it can be done.

If you ever want to know who to call first, feel free to reach out to me (we won’t even count that call).

5 things you need to know to create a great ASK

At MCC, we use the term “ASK” as opposed to 30 second commercial or elevator pitch. Why? Those concepts are antiquated and we have yet to hold an event with either a stopwatch or in an elevator. Besides, if the ask is done correctly, the person to whom we are speaking will know exactly what type of work we do. It’s your job to BRIEFLY cover that in the ask.

By the time you read this, you should have a very good idea how to create a new and significantly improved ask for yourself.

A good ask should connect you with exactly what you seek. I am not saying it will do so every time, but your odds of making the right connection will certainly increase if you follow these guidelines.

Your Name, your role and for whom you do it. It should be one quick, short sentence.

My name is Terry Bean and I am the CNO of Networked inc.

Next should be a sentence about why people do business with your company.

We are experts at infusing a networking mindset into small and medium companies so they can grow their business.

The above sentence tells you: Who, What and Why. These are certainly important elements. I have also spent about 7 seconds talking thus far.

The next sentence should address how the person you are speaking to can help you. Before I get into this, I want to give you a list of things it should be:

Concise: Not that you are in a hurry, but there is no sense in giving people more information than they need. We have all been in a situation when we wished the person that was telling us every piece of minutia about their business would just go away, right? Don’t be that person. Say what you have to say, but do it quickly. Our good friend, Charlie Wollborg says it this way: Titillate, don’t Satiate. See how brief that is?

Clear: Does it still make sense after shortening your message? If it doesn’t, you may need to workshop it a little. People need to understand what it is you would like them to do for you.

Compelling: Is your request something that people think, “Hmm, that’s interesting. I would like to help this person”. If it’s not, what are you going to do to make it so? Sure it’s great that you are networking and meeting new people, but if you can’t get any of them to help you by introducing you to the people you need to meet, you would be better served spending that time cold calling. Suggestion: Relate your ask to them. That could be by offering an incentive for those who help you, or by showing how what you do for your clients may benefit them.

Specific: While this seems counter-intuitive, like it will lessen the possible number of responses you will get…know this: It will lessen the number of responses you will get. How many of us have gotten referrals that were close to what we seek? Worse yet, how many have gotten referrals that weren’t even close? Sure we appreciate the effort, but who has time to track down a bunch of folks that really aren’t our prospect. If you do, call me. MCC needs some help on a handful of committees. Make your ask as absolutely granular as you can. Don’t say I am looking for someone in purchasing at GM. If you know you need to speak to Johnny Knoxville who purchases castings and works in the Warren facility. Ask for Johnny. You never know…

It’s OK to ask for help (is there an echo in here?). Tell people you are asking for their help and that you would appreciate it.

Here is an example of my ASK utilizing what we have stated here:

My name is Terry Bean and I am the CNO of Networked inc. We are experts at infusing a networking mindset into small and medium companies so they can grow their business. I would appreciate your help in connecting me with an executive at Hanson’s Windows. I will help them get more business from their current base, identify future clients and strategic partners and most importantly communicate this message throughout the organization.

Remember, every opportunity we have to help you, helps us. It all starts with a good ask.

Next Page »