Few things are as important* AND misunderstood** in the world of business as Networking is. Even the name is confusing. Are we talking about stringing a bunch of computers together? No. We’re not. And while a bunch of computers strung together now support the largest social networks, it’s still really not the same thing. We are talking about Business Networking. Which I would prefer we re-named “Relationship Marketing” or even better, “magNETworking“, but that’s a different rant.
Networking offers businesses the ability to grow. Often times this can happen with little to no investment outside of time (it’s a trap…networking can take up sooooo much of your most valuable commodity if not done properly). And while a lot of people partake in this activity, it dawned on me that very few do it well. I mean really well. Like at the level EVERYONE would be happy to network with them. Why is that?
That’s because we weren’t taught how to network effectively. And more importantly, the skills that really excellent networkers use aren’t mainstream. So I wrote a book. One that covers the things that anyone who will ever be networking will find of value. In fact it helps you network in situations that aren’t even about networking. Why? Because when done properly, networking can happen anywhere you are whenever you’re there.
The book is broken down into 5 main sections:
- The reasons why networking works…consider this the Universe’s relationship to networking. Yeah, it’s a little LOA, but so is life.
- What you need to do before Networking. This really gives you the game plan that helps you spend your time wisely.
- What to do at an actual event. Let’s face it, there are a LOT of ways to screw this up. This book helps you not do that.
- How to network online. It’s more about the how and why then what tools you use. The tools may change, the how and why won’t.
- What to do after the networking. This is really just about the importance of follow up. It gives plenty of suggestions for how to make sure you stay top of mind.
Each section has anywhere from 12-25 entries and the longest entry is about a page and a half. It’s a quick read and is jammed full of strategies that you can implement and master immediately. This is also a great gift for anyone starting a business or entering the work force too.
You can pick up your copy of “Be Connected” here on Amazon. I also tend to have a few copies in my car. If we’re at an event together, ask me for one. I’d be happy to sign it for you ;-)
On the off chance I need to defend the importance of networking*, here goes: Ask 10 business owners: “what’s the best form of advertising?” and they will ALL tell you “word of mouth”. Not to suggest networking is merely word of mouth, but that is certainly one very positive outcome of it. If I need to sell you on the idea that it’s misunderstood**, well, just go to your local chamber mixer or read through your Facebook timeline only focused on business development looking posts. Good. I feel like we got that out of the way.