Posts Tagged 'Book'

Why I Decided to Write a Book on Business Networking

 

Business Networking Book

cover of my book on networking

 

Few things are as important* AND misunderstood** in the world of business as Networking is. Even the name is confusing. Are we talking about stringing a bunch of computers together? No. We’re not. And while a bunch of computers strung together now support the largest social networks, it’s still really not the same thing. We are talking about Business Networking. Which I would prefer we re-named “Relationship Marketing” or even better, “magNETworking“, but that’s a different rant.

Networking offers businesses the ability to grow. Often times this can happen with little to no investment outside of time (it’s a trap…networking can take up sooooo much of your most valuable commodity if not done properly). And while a lot of people partake in this activity, it dawned on me that very few do it well. I mean really well. Like at the level EVERYONE would be happy to network with them. Why is that?

That’s because we weren’t taught how to network effectively. And more importantly, the skills that really excellent networkers use aren’t mainstream.  So I wrote a book. One that covers the things that anyone who will ever be networking will find of value. In fact it helps you network in situations that aren’t even about networking. Why? Because when done properly, networking can happen anywhere you are whenever you’re there. 

The book is broken down into 5 main sections:

  1. The reasons why networking works…consider this the Universe’s relationship to networking. Yeah, it’s a little LOA, but so is life.
  2. What you need to do before Networking. This really gives you the game plan that helps you spend your time wisely.
  3. What to do at an actual event. Let’s face it, there are a LOT of ways to screw this up. This book helps you not do that.
  4.  How to network online. It’s more about the how and why then what tools you use. The tools may change, the how and why won’t.
  5. What to do after the networking. This is really just about the importance of follow up. It gives plenty of suggestions for how to make sure you stay top of mind.

Each section has anywhere from 12-25 entries and the longest entry is about a page and a half. It’s a quick read and is jammed full of strategies that you can implement and master immediately.  This is also a great gift for anyone starting a business or entering the work force too.

You can pick up your copy of “Be Connected” here on Amazon. I also tend to have a few copies in my car. If we’re at an event together, ask me for one. I’d be happy to sign it for you ;-)

On the off chance I need to defend the importance of networking*, here goes: Ask 10 business owners: “what’s the best form of advertising?” and they will ALL tell you “word of mouth”. Not to suggest networking is merely word of mouth, but that is certainly one very positive outcome of it. If I need to sell you on the idea that it’s misunderstood**, well, just go to your local chamber mixer or read through your Facebook timeline only focused on business development looking posts. Good. I feel like we got that out of the way.

 

 

 

The Universal Guide to Business Networking Table of Contents

Link to Chris Brogan’s video review of the book: http://url.ie/5w63
Link to Amazon if you would like to purchase this book (and you should) http://url.ie/5wj0

Table Of Contents
FOREWORD: by Chris Brogan- THE NETWORK IS EVERYTHING…………….

…1
OPENING THOUGHTS ………………………………………………3
THE UNIVERSAL GUIDE TO BUSINESS NETWORKING…….5
THE UNIVERSE’S RELATIONSHIP TO NETWORKING……….5
The Ask – Universally Speaking………………………………………………………. 6
We Are All Connected …………………………………………………………………… 7
The Shift………………………………………………………………………………………. 9
Find Your Flow …………………………………………………………………………….. 9
What’s Your AQ?………………………………………………………………………… 11
Is Your Network Nourishing You? ………………………………………………… 13
Why Giver’s Gain ……………………………………………………………………….. 14
Law Of Reciprocity ……………………………………………………………………… 14
Law Of Generosity ………………………………………………………………………. 15
The Power Of Action In Attraction ………………………………………………… 16
WERALL1 …………………………………………………………………………………. 19
The Universe Weighs In On The Q v. Q Debate………………………………. 20
Great Books That Taught Me About Living A Networked Life …………. 22
YOU BEFORE NETWORKING ……………………………………25
What Networking Should Be To You …………………………………………….. 25
Increasing Business Acumen…………………………………………………………. 27
A Built-In Advisory Board……………………………………………………………. 28
A Group Of People Committed To Our Collective Success……………….. 29
Increased Awareness Of Current Events …………………………………………. 30
The Ability To Enact Universal Laws…………………………………………….. 30
The Inherent Selfish Altruism ……………………………………………………….. 31
Opportunity To Barter ………………………………………………………………….. 31
Good Networkers No Longer Have To “Compete” For Business……….. 32
viii |
Get Ready To Help Others……………………………………………………………. 33
After You …………………………………………………………………………………… 34
Understand What You Seek ………………………………………………………….. 35
Identifying The People You Need To Meet …………………………………….. 37
Target Clients……………………………………………………………………………… 38
Target Partners ……………………………………………………………………………. 40
Where Are You Networking? ……………………………………………………….. 42
All Business Is Relationship Business ……………………………………………. 43
The Network Effect Of Connectedness…………………………………………… 44
Common Ground…………………………………………………………………………. 46
Want To Be The Best Conversationalist Ever?………………………………… 48
It Starts With Asking Great Questions……………………………………………. 49
Listen Actively……………………………………………………………………………. 50
Cerebellum Or Customer Relationship Manager? ……………………………. 50
Having A Contact Management Process…………………………………………. 52
How Many People Should You Know? ………………………………………….. 53
You Won’t Know Who I Know Until I Get to Know You…………………. 54
Who Owns Your Network?…………………………………………………………… 55
10 Things I Want Networkers To Know…………………………………………. 57
YOU AT A NETWORKING EVENT…………………………….. 59
You Go To Networking Events To Network, Not To Sell…………………. 59
It’s Not A Race To Collect Cards…………………………………………………… 61
You Don’t Want To Be That Guy………………………………………………….. 62
Good Wingmen Wanted……………………………………………………………….. 64
The One Accessory You Need To Wear At Every Networking Event … 66
For What To ASK……………………………………………………………………….. 67
How To Work A Room………………………………………………………………… 69
Finding The People With Whom You Need To Speak ……………………… 72
How To Enter Into A Conversation ……………………………………………….. 74
Remembering The People You Just Met…………………………………………. 75
Nametags, Handshakes, And Look ‘Em In The Eye… Oh My! …………. 77
Exiting A Conversation………………………………………………………………… 78
The Most Powerful Networking Question Ever……………………………….. 80
Get Two People To Talk About You ……………………………………………… 82
What Networking Events Aren’t……………………………………………………. 83
Ways To Be Memorable, they’re not all good………………………………….. 84
YOU NETWORKING ONLINE………………………………… 87
Great online sites…………………………………………………………………………. 87
Managing The Time You Spend Online …………………………………………. 89
Create A Magnetic Profile ……………………………………………………………. 90
Talk about “who you are.” ……………………………………………………………. 92
| ix
Tell us about “what you do.” …………………………………………………………. 92
It’s good to have “past life regressions.” …………………………………………. 93
Hobbies and interests are interesting. ……………………………………………… 93
Choosing The Right Online Groups For You…………………………………… 94
Making Associates Online…………………………………………………………….. 96
Using Status Updates Effectively …………………………………………………… 97
I Am Endorsing Writing Endorsements ………………………………………… 100
Quick Guidelines on Endorsements: …………………………………………….. 100
I’d Like My Social Media To Go, Please………………………………………. 101
Be Careful What You Show Online ……………………………………………… 103
Thoughts On Webtegrity …………………………………………………………….. 104
When To Invest In A New Social Media Site ………………………………… 106
Googling Yourself Is Far Less Dirty Than It Sounds………………………. 107
YOU AFTER NETWORKING …………………………………111
How To Separate Yourself From Most People You Just Met …………… 111
Appropriate Follow Up Time ………………………………………………………. 112
Determining The Next Steps ……………………………………………………….. 113
What The Follow Up Note Should Say …………………………………………. 114
The Personal Touch Always Wins ……………………………………………….. 115
Enacting Your Foul Up System……………………………………………………. 116
Following Up On Your Follow Up……………………………………………….. 117
How Do You Know If The Networking You’re Doing Is Valuable?…. 118
Staying Visible To Your Network………………………………………………… 119
IN CLOSING………………………………………………………..121
Know You Have A Lot Of People You Can ASK ………………………….. 121
5 Tips For A Good ASK……………………………………………………………… 123
In Gratitude ………………………………………………………………………………. 126
ACKNOWLEDGMENTS………………………………………..129
ABOUT THE AUTHOR …………………………………………133

The foreword @chrisbrogan wrote for my new book on Networking

Chris Brogan totally puts the AWE in awesome. His blog and newsletter are so full of information that it makes you wonder how he can “give” so much away. He is a two time New York Times Best Selling Author, (Trust Agents which he co-authored with Julien Smith and Social Media 101) co-founder of a cool community that shares new marketing techniques called Third Tribe Marketing and an amazing speaker. I am so grateful that Chris took time out of his really busy schedule to read my work and shared some of his wisdom in it.

Here is the Foreword he wrote exactly as it appears in The Universal Guide to Business Networking (this is a link to the book on Amazon)

Foreword: The network is everything.

Terry Bean knows networking. We met a few years ago, and within moments, I felt that I knew Terry, knew what mattered to him, believed from the bottom of my heart that he loved people, and was well on my way to connecting to people he thought mattered. And now, we have it all in a book.

The first point I picked out of his thoughtful book was about one’s AQ, your Awareness Quotient. This nugget is exactly the phrase I have needed for a while to explain how some folks can be so clueless.

Go a little further and you see that Terry and I agree that all business is relationship business. He’s proven this to me in person, online, and everywhere that Terry’s spent his incredible value.

Terry’s first rule of networking is maybe why you have this book in your hand: SHOW UP. If you’re thinking about networking, then you’ve done the first right move by putting this information in front of your eyes. You know, Terry’s made quite a career from building via networking. And now that you’ve shown up, he can help you.

What Julien Smith and I discovered through writing Trust Agents was that the network was the most underrated part of most people’s business assets. Undervalued, too. What Terry’s done here is really brought out the best of what to do with regards to building that most vital piece of your business assets.

One last point: Terry’s spent years developing this material. It’s worth more than a glance as you rush through your litany of what you need to do to improve. This book, when PRACTICED and really considered, will change how business happens for you.

Are you ready? Can you feel it? I’m there already and I’ve got shivers. From online to off, Terry’s got us covered. Let’s use it, shall we?

–Chris Brogan, author of Social Media 101.

I’m proud of the content you will find in this book and I’m sure you will enjoy it. Thank you again Chris Brogan and thank you to all who have picked this book up and will do so in the future.

Be connected-

Terry Bean



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