Social media is so hot because it allows us to stay connected to the world around us. This world involves not only our current business network, but family and friends as well as people we have yet to meet. From a business and job seeking perspective, these connections are priceless.
What’s even cooler is how many of the sites are so compatible with mobile technology. You are 100% missing out if you don’t have a smart phone. Get one. Get one now! I hear people say “I don’t want to be tethered to my phone” or “no one needs to be that connected”. That’s old world thinking. Dinosaurs are old world and you know how well things worked out for them.
What makes social media on the go so valuable is that we have moved fully into the now generation. They called gen X the instant gratification generation. As a senior delegate of that group I can tell you things moved slowly for us relative to what happens now.
Smart phones allow you to do status updates as they come to you. You can read and comment on others as well. Savvy users can actually check out real time conversations that are taking place about them, their brand, their competition or anything else that matters. This instant information wherever you are, whenever you are there is valuable. Couple that with the fact that you don’t have to log around your laptop and it becomes priceless.
You don’t have to get on the smart phone train because I said so. Don’t worry about the fact that in 2009 phone manufacturers produced more phones with a qwerty style keyboard than the traditional phone style.
If you want to see where business is heading, one only needs to look where the kids of today are. They are online on social media sites with their smart phones. Why, because it pays to be connected RIGHT NOW!