WHAT you do isn’t nearly as engaging as WHY you do it.

If you’ve been to a networking event, high school reunion or just about any other type of gathering you’ve been asked the question: What do you do?

Here’s the trick… in most instances “what you do” isn’t really all that exciting. In fact, a lot of us have relatively boring jobs. And interestingly enough the longer we’ve been doing them, the less exciting we make them sound.

The next time someone asks you what you do give them a quick answer of your general business category. Then instead of talking at length about what that means…tell them why you’re excited to do it every day. Or tell them what got you into that line of work in the first place. Passion is engaging!

I created and run a large business networking group that meets online and face to face in and around the Detroit area. That’s one of the things I do. That answer isn’t nearly as exciting as I’m passionate about other’s success and I provide connections and opportunities for them to improve their personal and business lives.

How can you incorporate WHY you do something into the WHAT you do? Should you have a challenge answering this question, there are great coaches who can help you.  If you’re not passionate about what you do, it may be time to change what you do.

Do let me know how I can be of service to you.

BYBY (Be Your Best You)

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