While watching “Celebrity Apprentice” Sunday night I was thrilled to learn that the task for the March 11 show is to sell the all new Buick Verano. Why is this exciting? Because my client, Ray Laethem Motor Village located in Grosse Pointe, MI is a Detroit area Buick dealer. It seems like such a great opportunity to use the web and “Goo Ju” (my shorthand for Google Juice) to help them sell more cars.
In an effort to prepare for this great opportunity I went to the dealership today to create a video of the all new Buick Verano.I decided to take it for a quick spin before starting to film. It’s a heck of a nice car.
The first thing I noticed was the “intellilink” system. This is GM getting smarter about how we integrate audio, phones and connectivity in general. The display is crystal clear and the 7 inch touch screen makes it very user-friendly.
The heated leather seats and dual climate control made this car feel like it was a lot more expensive. I found the ride to be very nice as the power of the vehicle was mated nicely to it’s very smooth shifting transmission. The car actually felt much bigger than it is, I was reminded that it was on the smaller side when I got out and looked in the back seat. If someone was sitting behind me their toes would have been curled up. I have a tendency to push a seat pretty far back when driving. In fact at one point while playing with the power seat in the Verano I had it so far back I couldn’t touch the pedals!
The styling looks similar to the Buick LaCrosse and between the way this car looks, handles and is priced you will be reminded that this is not your grandfather’s Buick. I am really impressed with the work that the Detroit 3 is putting out and the all new Verano is no exception.
Give my friends at Ray Laethem Buick GMC on Mack Ave in Grosse Pointe a visit and ask to take it for a spin.