Digital New You #DNY- The Art of the Routine

Do this twice daily and call me in the morning

Do this twice daily and call me in the morning

“We are what we repeatedly do. Excellence, therefore is not an act, it’s a habit.” -Aristotle

Read that again. That quotation came from a dude who died 2335 years ago. It’s so apt that it has stood the test of that much time. Pretty amazing, isn’t it?

A week ago I decided to develop a new routine. The routine was based on writing more consistently. I wanted to develop a writing habit. While it’s probably a little early to write about my new habit after only 10 new posts, the idea of routine is  important enough to share now.

Websters defines the word routine as:  a customary or regular course of procedure.

To me, that sounds boring. I don’t ever want to feel like I’m doing the same thing over and over. Most of the entrepreneurs I know feel the same way. Here’s the deal…to succeed in business (or in most any area of your life) you HAVE to do many of the same things over and over. In sports it’s called practice. In business, it’s called perfecting your craft. I don’t really care what you call it, if you want people to call you back again and again, you’d better do it!

Here is a list of some of the routines you’re going to want to get into:

  • Make the calls- When you start in any new endeavor you’re going to have to reach out to people long before they will be reaching out to you. The calls are not going to make themselves. You have to make them.
  • Do the follow up- In my experience, this is the number one area where people blow it. Don’t make people chase you. Go after them.
  • Deliver excellence- Doing what you agreed to do is the bare minimum. Go above and beyond and you and your clients will both be satisfied with what happens next.
  • Be great at the basics- JW Marriott, founder of Marriott Hotels said it best: “Be brilliant at the basics and customers will tolerate everything else.”
  • Do the social thing- It’s a brave new world and social media is a big part of it. Get in the routine of sharing things yours clients, prospects and network will find of value.

What routines have you established that have helped you succeed in business?

What routines are you looking to establish?

Who holds you accountable to what you need to do?

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