Archive for the 'Digital New You' Category

We will hire two digital Hipsters in the next two weeks…What’s a Hipster you ask??? #DNY

Homer the Hipster

Homer the Hipster

Digital Hipster: An individual who is versed in digital marketing techniques who is cross trained amongst multiple mediums including (but not all): Design, User Experience, Video (both creation and editing), Copy-writing, Social and some understanding of HTML/CSS.

Is this you?

Great. Send me a sample of your work at trybean at gmail dot com.

If this is someone you know, send them this link and have them do the same.

Want to know what you’ll be doing?

Nothing much…just disrupting one of the largest industries on the planet. Our small and very nimble team will be re-inventing the way automobiles get leased and delivered in the Detroit market. Did you know that there are over 100,000 new cars sold and leased in the tri-county area every year? Right. It’s a bigger market than you thought.

Your role will be to help provide the information that “users” need to see to understand and utilize this new process. It’s effectively training and marketing rolled into one.

We intend to do a lot of this messaging through Ken Burns style video placed on a website that we Goopplazoned (think Google + Apple + Amazon) that is up and running.

When

This role will start in less than two weeks. Need to hire the right people (there are actually 2.5 roles available) and get started. This is a start up company and will operate as such.

Compensation

The pay for these two full time roles will be $3125.00 per month. The 2.5 role can not be clearly defined until the first two are hired.

Big Close

IF you have a passion to make a real sustainable difference and would like to turn the car purchasing experience on its’ head, you owe it to yourself to get in touch with Terry Bean at 248.224.1326 or trybean at gmail dot com or you can find me as Terry Bean on Twitter, LinkedIn or Facebook.

Actual Job Description:

  • Write copy for website and other marketing material
  • Stage, edit and create Ken Burns style videos
  • Work on user experience (ux)
  • A/B testing for microsites and web pages
  • Graphic Design for web and other marketing material
  • Create Ken Burns style graphics
  • Create materials for advertising campaigns for launch of new site

Skills required:

  • Understanding of HTML/CSS
  • Proficiency in design
  • Copy writing skills
  • Video editing (specifically for Ken Burns style video)
  • Videographer
  • Photography

Who we’re looking for:

We are looking for two people who have a combination of these skills. We believe that the ideal candidate for position 1 will be a fantastic video editor who can create graphics, write and has some skills with a camera (both video and photo). We believe the ideal candidate will be an excellent designer with a flare for the written word who understands how to edit video. Ideally both candidates will be familiar with HTML/CSS.

Is it better to do it right or right now? #dny

“A good plan violently executed now is better than perfect plan executed next week”- George Patton

So, great quotation right? A couple of things about it.

1. We are talking about start up business, not war.

Ahh, but there are many who liken business to war. People refer to the competition as the enemy. Companies turn conference rooms into war rooms. Even the organizational structure of most businesses are based on military ranks.

But is business like war? I would submit that as the new age continues to dawn on business it becomes less like it. And I can assure you that there are still plenty of  businesses holding fast to the old ways.

2. If I didn’t believe in the truth stated in this quote you wouldn’t be seeing this post now.

I would have waited until I got back to my laptop instead of doing it from my phone. One big difference is you would see the above quotation as a jpeg instead of simple text I typed. The other big difference is this would still be on my to do list as opposed to getting checked off while I wait for my tardy friend.

I have long held the belief that far too many people waste too much time trying to make things perfect. Here’s the deal, just because something is perfect to you doesn’t mean that anyone else will find it so. Get the idea, design, prose, product or whatever out so the public or your client can critique it. At that point you are able to take their feedback and make something better than you had.

In the end, good enough for now will always beat perfect next week. Why? Be honest, when was the last time you saw something that was perfect?

Do you spend too much time trying to improve things?

Do you prefer Seth godins “just ship” philosophy?

How do you leverage the feedback you get?

Are you working on a project that needs additional eyes, hands or brains?

Curiosity Kills Cats. Entrepreneurs are not cats. #dny

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We’ve all heard that curiosity is bad for cats. Let me be clear this post isn’t anti-cat, doesn’t intend to suggest blasting cats with lasers and really isn’t about cats at all. It’s about curiosity. More importantly, it’s about why curiosity is a hallmark trait in successful entrepreneurs.

Curious is defined as eager to learn or know something. It’s second definition is also apt: strange and unusual. Entrepreneurs are normally both. But it’s the eager to learn or know something that makes me write this post.

You see, successful entrepreneurs look at what is and think of ways to make it better OR they look at what’s missing and conceive ways to make it. Without an eagerness to learn or know, you can’t succeed in either endeavor.

Most people, non-entrepreneurs (let’s call them normals), look at what is and think about it in either a “that’s good” or a “that sucks” kind of way. When they look at what’s missing, they think “it’s too bad we don’t have one of those”. Entrepreneurs are different. They begin to ask questions of a curious nature:

  • Why is this like this?
  • What can be done to improve or How can I improve it?
  • Why doesn’t this exist?
  • What would need to happen to bring this to reality?

In short, they don’t accept what the world tells them without digging in a little and asking questions. After a thorough examination of these questions, they set forth to find answers to uncover whether or not there is a large enough need. If there is, they make something. If not, they tend to find something to occupy their curiosity all over again. And it doesn’t seem to take long to find that next thing.

This process can happen on multiple ideas simultaneously. The more curious an entrepreneur is, the more ideas they have. Sometimes, they have more then they can work on. It can be a lot of fun, but it can also be very distracting.

Do you consider yourself a particularly curious person?

Do you ever get bogged down in the “too many things to uncover” trap?

Are you asking “why is this this way’ or “why doesn’t this exist” right now?

Do you need help bringing your idea to fruition?

I’m here to help!

Stay curious friends.

#DNY Say Less to Say More- A Lesson in Sound bites

Guessing he will grow up to be a politician.

Guessing he will grow up to be a politician.

“Poets, priests and politicians have words to thank for their positions”. What a great and powerful line from the Police. Here’s the deal, the words you use matter. Often times, the less you say, the better. Why? Because we all have a VERY short attention span.

I said it the other day, If I could edit half as well as I write, I would be a fantastic writer. One of my facebook friends proceeded to re-write that sentence into: If I could edit, I would be a fantastic writer. Funny as it was, it’s true.

So what exactly are sound bites? I know we hear about them all the time, especially during election season, but what does it mean?

Wikipedia states: In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say.

It also references that often times sound bites are “lifted” from a much larger body of text (or music). That’s not the point of this piece. What’s important is the idea of “short phrases”.

When thinking about your business, think about the things you need to communicate:

  • Why is this a good place to work
  • Why would someone want to buy from you (Your Unique Sales Proposition)
  • Ways to describe your new product or service offering
  • How you’re toward your plan
  • How to get someone fired up to take on a new project and more

If you were to create sound bites for each of these ideas you would have crisper communication. People don’t take the time to read (or even listen to) long drawn out descriptions until they are compelled to do so. You need to hook them. That’s the job of the sound bite.

  • What does the sound bite look (or sound) like? I’m glad I asked:
  • A great sound bite HAS to hit the central thesis immediately
  • It should be 10 words or less
  • It does not contain a bunch of adjectives
  • It is focused on what is in it for the audience
  • Ideally, it is memorable
  • It’s effectively the gist of a much bigger idea

So here’s your homework: Take a look at what you’ve written in your marketing pieces and come up with a short sentence that describes the paragraph. Put that sentence on top of the paragraph. The readership will go up. You can also use that sentence when you are speaking to people. When they ask you for more, THEN you can refer to the entire paragraph. This will eliminate the “glossy eyed” look you receive from time to time.

How do you use sound bites currently?

What would you add to this post?

Are you more inclined to pay attention to a business who uses good sound bites?

We will be working on sound bites for the next few weeks with our client Ray Laethem Motor Village. I’m excited to see how they turn out.

Digital New You #DNY- The Art of the Routine

Do this twice daily and call me in the morning

Do this twice daily and call me in the morning

“We are what we repeatedly do. Excellence, therefore is not an act, it’s a habit.” -Aristotle

Read that again. That quotation came from a dude who died 2335 years ago. It’s so apt that it has stood the test of that much time. Pretty amazing, isn’t it?

A week ago I decided to develop a new routine. The routine was based on writing more consistently. I wanted to develop a writing habit. While it’s probably a little early to write about my new habit after only 10 new posts, the idea of routine is  important enough to share now.

Websters defines the word routine as:  a customary or regular course of procedure.

To me, that sounds boring. I don’t ever want to feel like I’m doing the same thing over and over. Most of the entrepreneurs I know feel the same way. Here’s the deal…to succeed in business (or in most any area of your life) you HAVE to do many of the same things over and over. In sports it’s called practice. In business, it’s called perfecting your craft. I don’t really care what you call it, if you want people to call you back again and again, you’d better do it!

Here is a list of some of the routines you’re going to want to get into:

  • Make the calls- When you start in any new endeavor you’re going to have to reach out to people long before they will be reaching out to you. The calls are not going to make themselves. You have to make them.
  • Do the follow up- In my experience, this is the number one area where people blow it. Don’t make people chase you. Go after them.
  • Deliver excellence- Doing what you agreed to do is the bare minimum. Go above and beyond and you and your clients will both be satisfied with what happens next.
  • Be great at the basics- JW Marriott, founder of Marriott Hotels said it best: “Be brilliant at the basics and customers will tolerate everything else.”
  • Do the social thing- It’s a brave new world and social media is a big part of it. Get in the routine of sharing things yours clients, prospects and network will find of value.

What routines have you established that have helped you succeed in business?

What routines are you looking to establish?

Who holds you accountable to what you need to do?

Digital New You #DNY Be of Service to Others- the non-profit edition

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Did you ever read the book “The Way of the Peaceful Warrior” by Dan Millman? Without giving it all away I can tell you that a “Guru” comes into Dan’s life and helps him change his ways to a more profound and meaningful existence. Dan met the Guru who was working at a gas station of all places. Dan asks him if you’re so great and knowledgeable, then why do you work at a gas station. The man replied, it’s a service station. And the most important thing in this life is to be of service to others.

There was this pretty hip cat who lived around 2,000 years ago who shared the same philosophy. Too bad so many continually miss the point.

And maybe it’s not about missing the point. Maybe people just aren’t sure how to help?? I have heard this before. People want to get engaged…they just don’t know how, when or where. Let me break it down for you.

Find a CAUSE (not a business, or other opportunity) about which you are passionate. Maybe it’s school supplies for children (help our friends at Operation: Kid Equip). Maybe you like tearing down blighted houses (check out Blightbusters) or maybe you’re into animals. So many shelters have way too many potential pets. If you can’t work at one, maybe you can foster? And there’s so many “green” opportunities for you environmentally friendly types…

It doesn’t matter what you’re into. Pick something and then figure out how to become a part of it.

You have three things you can give:

  • Time- Volunteer. Give some of your time. Join your organization in their quest to make the world better.
  • Money- Help them fund their initiatives. I haven’t met a non-profit yet who said “We have too much money”.
  • Connections- Introduce your cause to your network. The more the merrier.

Most every organization out there will be glad to take any or all of those three from you. All you have to do is reach out to them and let them know you wish to help. They have volunteer coordinators for those who give time just like they have financial coordinators for those who wish to give money.

And please don’t kid yourself by thinking “I’m just one person. What difference can I make”. Like the movie “The Lorax” said: “Unless someone like you cares an awful lot, nothing is going to get better. It’s not”. You can be the difference maker IF and when you CHOOSE to be.

I will write an entire piece on the value you will receive by being of service at another time. In the meantime, suffice it to say that those who give, receive. There are universal laws that work on your behalf to assure this is true. Additionally, really good people serve non-profits so you’re likely to meet some new folks you like.

Is there a non-profit you support that you wish to share here?

How did you pick that one?

What’s your favorite way to give back?

 

#DNY Digital New You- 8 Reasons Why Social Sucks

This is part 1 and the flip side will be Why Social Rocks!

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Quick disclaimer: I’ve been involved with social media LONG before it was called social media. I got on LinkedIn in 2004 before it had 1,000,000 users. Was on Facebook the day it opened to Grey Hairs and No Hairs like myself in 2006. I remember well the summer of 2008 when people thought Plurk may replace Twitter…so while the title of this post says “Why Social Sucks”, I too must suck a little for spending so much time on it. Okay? Thanks!

Now, on to why Social Sucks…

Too much noise– If you’ve ever tried to promote an event or an idea through Facebook you quickly realize how easy it is for people to “tune you out”. Truthfully, it’s not that they are even doing so…the amount of things happening every second on Facebook (or Twitter for that matter) does it for them.  As a “marketing channel” these tools are just a little blown out. Ha ha I said a little.

We broadcast instead of narrowcast– One of the best parts of marketing on the web is the ability to specifically target our audiences. Unfortunately, we still act like we can only send one message and HAVE to hit as many folks as possible with that.  This is more of a function of “lazy” than anything else.

Too many invites to crap you’d never attend– How many times have you been invited to an event that you’re clearly NOT the target audience for? Perhaps it was for a sport you’d never play, a restaurant opening you’d never attend or an event that takes place 2700 miles from home? It’s just easier to “select all” then it is to painstakingly go through and cherry pick the people you really mean to target. See? Lazy!!

Too many people starving for attention– There’s so much “look at me” and not in the good way. It would be almost acceptable if most of the cries for attention where “I’m awesome. Check me out!!”. Instead it’s “send prayers” or “you won’t believe what happened to me”. This really doesn’t have anything to do with the post. It’s more of a PSA than anything 😉

There are no real rules– Social is still the wild west and anything goes. Well maybe not anything, but certainly far too much. Think about the last time you scrolled through your Facebook Wall or Twitter stream and constantly said wow…amazing. Yeah. Right. I just scrolled through my entire twitter stream to find anything to RT. I went through 47 posts before finding anything worthy and honestly, it probably wasn’t but it did amplify a nice message from a friend.

No barrier to entry to call yourself a pro– Or an expert or a guru or anything else. Frankly, I’m uncomfortable when people call me a Social Media ****. I don’t purport to be one. I don’t “practice” my craft. I don’t really spend that much time studying it. AND NEITHER DO MOST PEOPLE. If you’re looking for a pro in social media, figure out how to become one. It’s not tough and your voice will be the only truly authentic one for your brand. If you really can’t do it, call me and we will figure it out together.

People consider doing social doing work– “Yeah it’s kinda work. Demented and sad, but work”. Alright, maybe I’m misquoting Johnny Bender from The Breakfast ClubIt’s very easy to get caught up in “updating statuses” or even worse…finding things to share. At the end of the day, most of this is far better for your ego than it is for your wallet. There are specific times when doing Social well pays dividends and we will get to those in Why Social Rocks!

The right platform still doesn’t exist- Linkedin is great for your Rolodex and is getting better with status updates, but far too many people still use it as a “set it and forget it” tool.  Facebook is far more fun and people still don’t really want others doing business there. Twitter is a hot mess that you get lost in the crowd before the word go. Google + started quickly and I think someone must have yelled FIRE really, really loud. What’s needed is a place where it’s comfortable to do business AND people actually spend time.

What do you think Sucks most about Social?

Did I miss anything that should be on the list?

Is there something here you disagree with?

What kind of Social Platform would you create if you could? I know a guy that can make that happen!