We are working on building the digital presence for the iconic Detroit area office furniture dealer, Facility Matrix Group.
In an effort to increase their “google juice*) we will be creating a series of microsites. The idea behind the micro site is that they are “The right answer” when anyone searches for a specific product, service or offering. These right answer sites then deep link into specific pages on their main site and therefore establish credibility.
The first Micro Site can be found by clicking Metro Detroit Office Furniture. This is valuable because these are the highest level things we believe people are searching. It’s a haunch certainly, but it is a pretty good one. The next three “hunches” should be on too. It’s sites 5, 6, 7 and beyond that we will play around with.
Before creating a micro-site we created a blog post about Facility Matrix Group that I posted here last week. The blog is is important because it has LOTS of history of being indexed by google. To prove a point, we launched the first microsite 3 days ago and Google doesn’t know it exists. I predict that after publishing this post, The micro site will show up on page 1 for the keyword search: Metro Detroit office furniture. I’ll comment on this post when it shows up.
I’m curious if my partner will think I’m giving away too much of the secret sauce in this post. Guess I’ll find out IF he reads it 😉
* By the way, Google Juice or GooJU as we call it in the office is like the magic fairy dust that magically makes digital content rise to page 1 (and hopefully spot 1) during Google searches.