Posts Tagged 'Marketing'

Special Offers to Kick Off 2016

If you’re like most people at the beginning of the year, you’re bush eyed and wide tailed…hmmm, that’s actually more true than we’d want it to be. While I’m not writing about a weight loss program, I am writing about some things that will put some extra pep in your step. Seriously, this message has it all (My way of saying “Man this is long”). It covers some upcoming Motor City Connect events, trainings, a fantastic 50% off offer on a program that WILL change your life, a cool consulting offer and some excellent jobs that could get you a referral fee. Read on!

It’s probable you just saw me speak at one of Keith Stonehouse’s Real Estate Mastermind events on “Raising Your AQ”. Maybe you and I are connected on social media and you saw this link. It’s possible we’re friends in real life too and you’re wondering what Bean is up to. Regardless of why you’re here, know that I’m glad you are and I have some things of value to offer you, your business and possibly someone you know.

Rev Up Your RPM

Oh, you don’t know what your RPM is…Easy, that’s Referral Powered Marketing. I have put together a new offering that will allow you to generate more referrals from your clients, vendors, partners and employees. If you’re looking to generate more leads in 2016, message me with the subject line: “Rev Up My RPM” and I will get you hooked up.

Recruiting with a Referral Twist:

Another gift I have to offer is the opportunity to help yourself, a friend (or 5) and me. I’m doing some recruiting right now and am looking to fill 6 positions: 1 sales guy, 1 I.T. Product Architect, 1, Digital Media Buyer, 1 Business Intelligence Developer and 2 Physical Therapists (downriver). If you may know someone who is a fit, I have a referral fee of $1000.00 if they get the job. Here is a link to a post that contains a video explaining the referral fee and all of the job descriptions.

The 45 Day Challenge

There’s a semi-famous meme going around the Interwebs with the quotation: “It’s not who you are that holds you back it’s who you think you’re not”. Who you are is basically driven by your identity. If you’re not where you want to be in this lifetime, it’s likely based on some level of self-sabotage (sorry, just calling it like it is). Self-sabotage happens less to people with strong identities. Therefore, change your identity, change your life.

The best way I know of to change your identity is through a program developed by Rod Hairston. He is a speaker, a life/business coach and a guy who I instantly recognized as someone who “got it” at a deeper level than anyone I’d ever met in person. In addition to spending 11 years working as a master trainer with Tony Robbins, Rod has put together several transformative programs for some of the most elite organizations in the country; the Navy Seals, CIA, DEA, Quicken Loans, ABC and more. You can check Rod out here.

Because Rod and I are friends, he’s letting me offer this program to you for 50% off the normal cost of $595. This 45 day challenge begins on January 18. You will have an adviser and can create a team of people to go through it with you. Caution: it will change your life. You will see people, opportunities and challenges in a different way. It will be difficult and it WILL BE TOTALLY WORTH IT.

You can use this code to get the discount.

Motor City Connect Events:

Motor City Connect meetings (known as MCC Live) take place on the 4th Tuesday of the month and happen at BDs Mongolian BBQ in Royal Oak. They run from 11:30-1:00. We will be having Tonya Acha of the Referral Institute of Michigan as our speaker on January 26. Our next meetings are February 23 and March 22.

Upcoming Classes:

I am teaching a series of classes with Oakland County. They are at the executive offices in Waterford and run from 9:00-11:30. I promise there will be plenty of learning, laughing and connecting.

Here is a Twitter class on 1/21/16 if you’re interested.

Save the dates if you’re so inclined for these classes:

Thursday, March 17 – LinkedIn

Wednesday, May 18 – Networking

Thursday, July 21 – Twitter

Thursday, September 15 – LinkedIn

Tuesday, November 15 – Networking

Are you still here? Good for you. I’m tired just thinking about all of this reading!

If there is anything I can do for you, please don’t hesitate to call on me. Oh, and do ask me about that RPM offer, that will positively impact your business for sure!

Be great!

#DNY Say Less to Say More- A Lesson in Sound bites

Guessing he will grow up to be a politician.

Guessing he will grow up to be a politician.

“Poets, priests and politicians have words to thank for their positions”. What a great and powerful line from the Police. Here’s the deal, the words you use matter. Often times, the less you say, the better. Why? Because we all have a VERY short attention span.

I said it the other day, If I could edit half as well as I write, I would be a fantastic writer. One of my facebook friends proceeded to re-write that sentence into: If I could edit, I would be a fantastic writer. Funny as it was, it’s true.

So what exactly are sound bites? I know we hear about them all the time, especially during election season, but what does it mean?

Wikipedia states: In the context of journalism, a sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say.

It also references that often times sound bites are “lifted” from a much larger body of text (or music). That’s not the point of this piece. What’s important is the idea of “short phrases”.

When thinking about your business, think about the things you need to communicate:

  • Why is this a good place to work
  • Why would someone want to buy from you (Your Unique Sales Proposition)
  • Ways to describe your new product or service offering
  • How you’re toward your plan
  • How to get someone fired up to take on a new project and more

If you were to create sound bites for each of these ideas you would have crisper communication. People don’t take the time to read (or even listen to) long drawn out descriptions until they are compelled to do so. You need to hook them. That’s the job of the sound bite.

  • What does the sound bite look (or sound) like? I’m glad I asked:
  • A great sound bite HAS to hit the central thesis immediately
  • It should be 10 words or less
  • It does not contain a bunch of adjectives
  • It is focused on what is in it for the audience
  • Ideally, it is memorable
  • It’s effectively the gist of a much bigger idea

So here’s your homework: Take a look at what you’ve written in your marketing pieces and come up with a short sentence that describes the paragraph. Put that sentence on top of the paragraph. The readership will go up. You can also use that sentence when you are speaking to people. When they ask you for more, THEN you can refer to the entire paragraph. This will eliminate the “glossy eyed” look you receive from time to time.

How do you use sound bites currently?

What would you add to this post?

Are you more inclined to pay attention to a business who uses good sound bites?

We will be working on sound bites for the next few weeks with our client Ray Laethem Motor Village. I’m excited to see how they turn out.

Digital New You- Tales and lessons of a tech start-up firm

Image

That just seems like such good advice. The truth is, it’s ridiculously hard to keep calm while in a start-up. There are so many, soo sooo many things that will go differently than anticipated. That’s part of the majesty of the start-up. It’s also the reason that most fail. This blog series, #DNY for short, will look at many, many aspects of the start up.

Here’s the deal. I posted on Facebook on 8/5/13 that I wished to be held accountable to blogging daily. That’s important to me for a few reasons:

1. I have been saying I need to write more since 2008 (in my defense, I do write a LOT more than I did) and I really want to establish a routine.

2. I feel like I have some good wisdom to share with others (this would have been #1 but that seemed too douchey for me…claiming wisdom, not the helping LOL).

3. This will help find new prospects for my technology marketing business as I intend to actually grow an audience…finally. Amazing what I THINK consistency will bring. We shall see. I guess if there’s enough of #2, #3 may work out well.

4. As I will be telling stories about some clients, it will create back-links to Ray Laethem Motor Village, Facility Matrix Group, TV-Fitness and future clients and non-clients as well.  See how I did that? Like magic…SEO right before your very eyes.

So last night I put together a 45 topic outline just to get started. You can see most of them by clicking that link. I’m funny in how I do things. I wanted to make sure that you could see what you were in for, but I didn’t want to take the time to manually input each line item*. I guess that’s part of what you’re in for. One of the topics is “Is it better to be right or right NOW”? I think I know which way that piece will lean. 😉

I do intend to share what I’ve learned and things that will help any start up or people who are considering starting up a business here. I assume some of the readers will chime in and add their own experience.

I would love for this to be interactive and for you to share what challenges you have or what questions you have. I promise to be responsive and hope that we can engage in some meaningful discussions.

The big question will be what’s next? I guess I’ll let me fingers figure that out for me…unless you provide some direction. Or maybe I’ll just write about picking a name. That always seems like a good place for the skull f*cking (err I mean cognitive dissonance) to begin. LOL

* Rats, three paragraphs later I realized that I can’t create “links” to a photo. I guess there will be some manual input after all.

See you soon!

Terry Bean’s “Become a Magnet” Event

Become a Magnet

Terry Bean’s Guide to Success

BUY TICKETS NOW

Terry Bean has mastered a few areas of life: Communications, Networking and Right Thinking. This combination allows him to attract many great opportunities. Terry thoroughly enjoys helping others live their best life too.  He does this by providing inspiredutaining instruction (inspirational + educational + entertaining) on the best business and life development practices that can be implemented immediately.

Terry rousing the audience at TEDx Detroit 2011

Terry rousing the audience at TEDx Detroit 2011

This day-long session will provide you with the right information as well as ample opportunity to practice your new found knowledge. At the conclusion of this event you will understand new ways to enroll others, new strategies to grow your business and most importantly how to live your life out loud and on purpose.

Who should attend? This class is designed for people who are ready to take the next big step in their life.   This is NOT a beginner class, although those curious beginners with an open-mind and a willingness to learn will find a lot of value.

The cost of this course is $159.00 (special first time price and will be $279.00 the next time it’s offered) and includes a.m./p.m. refreshments, lunch and a signed copy of Terry Bean’s new book “Be Connected”.

You will be guided to:

  1. Discover your purpose so you can live your passion
  2. Understand how to be the best communicator you can be
  3. Implement new strategies to generate referrals constantly online and in the real world
  4. Sell more and cold call less
  5. A thorough understanding of the art and science of Networking

Date: July 11

Location: Troy, MI Credential Check Corporation 575 E. Big Beaver Terrace Level

BUY TICKETS NOW

8:30-9:00 Registration/Networking/Coffee

9:00-9:50 The 6 Degrees of Connectedness (originally delivered at TEDx Detroit 2009)

9:50-10:50 Target Clients, Partners and how to ASK for them

10:50-11:20 Speed Networking Break- Practice Your New Skills

11:20-12:30 Personal Branding and Improved Communications skills

12:30-1:15 Lunch and Networking (onsite likely sandwiches or pizza…lunch will be provided)

1:15-2:45 Going Social (using facebook, LinkedIn, Twitter and YouTube to network more effectively)

2:45-3:00 Break. Cookie networking

3:00-4:30 What I’ve learned about S&M…sales and marketing

4:30-5:15 Q&A/Networking/End