Posts Tagged 'office furniture'

A new microsite called Metro Detroit Office Furniture

We are working on building the digital presence for the iconic Detroit area office furniture dealer, Facility Matrix Group.

In an effort to increase their “google juice*) we will be creating a series of microsites. The idea behind the micro site is that they are “The right answer” when anyone searches for a specific product, service or offering. These right answer sites then deep link into specific pages on their main site and therefore establish credibility.

The first Micro Site can be found by clicking Metro Detroit Office Furniture. This is valuable because these are the highest level things we believe people are searching. It’s a haunch certainly, but it is a pretty good one. The next three “hunches” should be on too. It’s sites 5, 6, 7 and beyond that we will play around with.

Before creating a micro-site we created a blog post about Facility Matrix Group that I posted here last week. The blog is is important because it has LOTS of history of being indexed by google. To prove a point, we launched the first microsite 3 days ago and Google doesn’t know it exists. I predict that after publishing this post, The micro site will show up on page 1 for the keyword search: Metro Detroit office furniture. I’ll comment on this post when it shows up.

I’m curious if my partner will think I’m giving away too much of the secret sauce in this post. Guess I’ll find out IF he reads it 😉

* By the way, Google Juice or GooJU as we call it in the office is like the magic fairy dust that magically makes digital content rise to page 1 (and hopefully spot 1) during Google searches.

How Herman Miller Office Furniture can help your Detroit employees be more productive

Productivity and getting more done with less people is paramount these days. Let’s face it, Detroit, and the rest of the country went through an economic Tsunami. While I am inclined to argue that it has fully passed, we can all agree that there are lingering effects.

Take employment for instance. Many companies have less people in 2013 than they did in 2008. It’s easy math. If your revenues go down to the lowest levels in your history, your ability to finance a large staff goes down too. As such, layoffs were rampant. Most businesses have a positive (or at least neutral) outlook for hiring in 2013, but that doesn’t mean that they will be staffed up to previous levels.

The main result of this is businesses need to get more work out of their existing staff.

Studies have shown time and time again that the less comfortable an employee is at their desk, the less time they will spend there. This has a compounding effect. When employees leave their desk, where do they end up going? Often times it’s to a place where other employees are. This brings up a bit of a problem. Now you not only have the “uncomfortable” employee not working, they have engaged other employees in this behavior.

If your employee spends an average of five minutes an hour away from their desk, that’s 40 minutes per eight hour shift. That’s over three hours per week. Multiply that times 50 weeks (you still give employees two weeks off, right?) and that’s 150 hours per year.  If the average employee works 2080 hours a year (pretty standard) your company is losing 13% of their available work time. That’s pretty significant.

Let’s look at it with real dollars tied to it. You pay this person $50,000 a year. That translates into $24 an hour (plus a little change). When you multiple that times 2080 (number of hours worked per year) the result is $3600. Are you comfortable paying your employees $3600 over the course of the year for work they’re not doing? What happens when you multiply that times the number of employees. A company with 15 people could be throwing an extra $54,000 out the window. That’s the salary of another whole employee.

Companies who provide their employees comfortable environments get better results. Their people stay at their desk longer and often times get more work done. For the cost of what you’re losing in productivity, you could purchase a new set of Herman Miller Embody chairs


for everyone and have enough to make additional updates to your office furniture. This simple action will limit the amount of time your employees spend away from their desk and therefore increase productivity.

If you’re interested in learning more about how you can increase the productivity of your team, contact your Detroit area Herman Miller Dealer, Facility Matrix Group.

Tribute to my dad who started the largest Herman Miller Office Furniture Dealer in Detroit and Michigan

I’ve been spending too much time with my father in the hospital. Not that the time we have spent has been too much, but him being in the hospital has been. This time spent has had me reflecting on what a great guy my father is.

His beginnings were humble enough. His father left when he was 6 years old and his mother raised he and his younger sister while working full time at GM. While that’s a pretty common story in today’s world, it was a little different in the 1940’s when he was growing up.

He always had an eye for design. That skill landed him a job at the old Hudson’s downtown decorating windows during the holiday season. I’m too young to really recall, but my elders tell me Hudson’s was magical at Christmas time. I like to think my father had a little something to do with that. Maybe Santa agrees, maybe he doesn’t.

He left Hudson’s to work at Silvers. Which in the 1960’s and 1970’s was the office store. I remember spending many a Saturday morning in their store at Telegraph and 12 Mile as a kid. Poor people used to come in on Monday to find their bottle collection missing cuz some rummy little kid “cashed” em in while they were gone. I bet I owe a few of his co-workers like $1.80. With 30 years of interest, it’s probably quite a bit now.

In the late 70’s Silvers and my father hired a brilliant young design talent named Chris Sowers. Shortly thereafter the Silver’s brothers had a “falling out”. When those two split, my father and Chris joined one of them to start a new company called Office Resource. I managed to collect a lot of bottles there too.

Time went on and my father and Chris left the Silver’s brother and started their own thing. By the late 80’s they had become a Herman Miller powerhouse. They went through a few name revisions and were merged with another dealer or two over time.

By the early 90’s they had settled on the name Facility Matrix Group and found their home on 555 Friendly St. Although my father retired in 2000, the business still continues to grow year over year.

FMG is now the largest Herman Miller office furniture dealer in Michigan. Based on the good work by Chris, David Daugherty, Nigel Addison and the rest of their team they win amazing office furniture and interior design projects like the work they did at Rock FinancialImage

And the now world famous Madison Building.


This past week I was given the opportunity to work with FMG and help them with digital marketing. I’m excited to report I’ve come a long way since collecting bottles. I think my dad will be proud.

SEO and Social Media for Detroit Office Furniture Dealers

You think social media is a waste of time? In certain instances, you’re right. Tweeting all day isn’t going to make a significant impact on your business. Neither is chatting with your friends on Facebook. However, using social to search for the right conversations can be very powerful.

The idea of “social networking” has been lumped in to social media and social networking can pay dividends. LinkedIn is a very strong tool for finding the connections you need. Twitter and Facebook can be too. Never forget that people do business with people. And people do frequent all of these social media sites and more.

Another aspect of social media that is important is how it helps increase your SEO ranking. Sure there are lots of ways to increase SEO that us experts know, but one easy way for everyone to succeed is through social. Especially if your business is visual. You can share lots of pictures or even videos.

Lee Steel by FMG

Video is increasingly popular as it allows us to tell stories about our work that have never been told before. The right video can grab your intended audience and get them totally involved!

Additionally, If you google a person who has a completed LinkedIn profile, regardless of how much web stuff they’ve done or how many people have that name their LinkedIn profile will be the first result on page 1. Why? Because Google trusts LinkedIn. Often times their Facebook page and Twitter feed may show up on page 1 too. This is also becoming more true for companies. Your corporate page should show up first and then the rest of your digital footprint will follow. Here’s the thing:

If you’re doing SEO to optimize for your company name you’ve got it all wrong!!

Anyone that’s “searching” for your name already knows your name. You need to optimize for the services you provide, the products you sell and the problems you solve.

Your goal is to be the right answer when someone does a search.

Social media can help you achieve that goal to an extent. Having a company that understands the target audience and what they are seeking whose stay on top of changes at Google is always the right answer.

When you’re ready to enter the world of digital dominance, you’re ready to speak to us.