Posts Tagged 'Twitter'

#DNY Digital New You- 8 Reasons Why Social Sucks

This is part 1 and the flip side will be Why Social Rocks!

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Quick disclaimer: I’ve been involved with social media LONG before it was called social media. I got on LinkedIn in 2004 before it had 1,000,000 users. Was on Facebook the day it opened to Grey Hairs and No Hairs like myself in 2006. I remember well the summer of 2008 when people thought Plurk may replace Twitter…so while the title of this post says “Why Social Sucks”, I too must suck a little for spending so much time on it. Okay? Thanks!

Now, on to why Social Sucks…

Too much noise– If you’ve ever tried to promote an event or an idea through Facebook you quickly realize how easy it is for people to “tune you out”. Truthfully, it’s not that they are even doing so…the amount of things happening every second on Facebook (or Twitter for that matter) does it for them.  As a “marketing channel” these tools are just a little blown out. Ha ha I said a little.

We broadcast instead of narrowcast– One of the best parts of marketing on the web is the ability to specifically target our audiences. Unfortunately, we still act like we can only send one message and HAVE to hit as many folks as possible with that.  This is more of a function of “lazy” than anything else.

Too many invites to crap you’d never attend– How many times have you been invited to an event that you’re clearly NOT the target audience for? Perhaps it was for a sport you’d never play, a restaurant opening you’d never attend or an event that takes place 2700 miles from home? It’s just easier to “select all” then it is to painstakingly go through and cherry pick the people you really mean to target. See? Lazy!!

Too many people starving for attention– There’s so much “look at me” and not in the good way. It would be almost acceptable if most of the cries for attention where “I’m awesome. Check me out!!”. Instead it’s “send prayers” or “you won’t believe what happened to me”. This really doesn’t have anything to do with the post. It’s more of a PSA than anything 😉

There are no real rules– Social is still the wild west and anything goes. Well maybe not anything, but certainly far too much. Think about the last time you scrolled through your Facebook Wall or Twitter stream and constantly said wow…amazing. Yeah. Right. I just scrolled through my entire twitter stream to find anything to RT. I went through 47 posts before finding anything worthy and honestly, it probably wasn’t but it did amplify a nice message from a friend.

No barrier to entry to call yourself a pro– Or an expert or a guru or anything else. Frankly, I’m uncomfortable when people call me a Social Media ****. I don’t purport to be one. I don’t “practice” my craft. I don’t really spend that much time studying it. AND NEITHER DO MOST PEOPLE. If you’re looking for a pro in social media, figure out how to become one. It’s not tough and your voice will be the only truly authentic one for your brand. If you really can’t do it, call me and we will figure it out together.

People consider doing social doing work– “Yeah it’s kinda work. Demented and sad, but work”. Alright, maybe I’m misquoting Johnny Bender from The Breakfast ClubIt’s very easy to get caught up in “updating statuses” or even worse…finding things to share. At the end of the day, most of this is far better for your ego than it is for your wallet. There are specific times when doing Social well pays dividends and we will get to those in Why Social Rocks!

The right platform still doesn’t exist- Linkedin is great for your Rolodex and is getting better with status updates, but far too many people still use it as a “set it and forget it” tool.  Facebook is far more fun and people still don’t really want others doing business there. Twitter is a hot mess that you get lost in the crowd before the word go. Google + started quickly and I think someone must have yelled FIRE really, really loud. What’s needed is a place where it’s comfortable to do business AND people actually spend time.

What do you think Sucks most about Social?

Did I miss anything that should be on the list?

Is there something here you disagree with?

What kind of Social Platform would you create if you could? I know a guy that can make that happen!

Terry Bean’s “Become a Magnet” Event

Become a Magnet

Terry Bean’s Guide to Success

BUY TICKETS NOW

Terry Bean has mastered a few areas of life: Communications, Networking and Right Thinking. This combination allows him to attract many great opportunities. Terry thoroughly enjoys helping others live their best life too.  He does this by providing inspiredutaining instruction (inspirational + educational + entertaining) on the best business and life development practices that can be implemented immediately.

Terry rousing the audience at TEDx Detroit 2011

Terry rousing the audience at TEDx Detroit 2011

This day-long session will provide you with the right information as well as ample opportunity to practice your new found knowledge. At the conclusion of this event you will understand new ways to enroll others, new strategies to grow your business and most importantly how to live your life out loud and on purpose.

Who should attend? This class is designed for people who are ready to take the next big step in their life.   This is NOT a beginner class, although those curious beginners with an open-mind and a willingness to learn will find a lot of value.

The cost of this course is $159.00 (special first time price and will be $279.00 the next time it’s offered) and includes a.m./p.m. refreshments, lunch and a signed copy of Terry Bean’s new book “Be Connected”.

You will be guided to:

  1. Discover your purpose so you can live your passion
  2. Understand how to be the best communicator you can be
  3. Implement new strategies to generate referrals constantly online and in the real world
  4. Sell more and cold call less
  5. A thorough understanding of the art and science of Networking

Date: July 11

Location: Troy, MI Credential Check Corporation 575 E. Big Beaver Terrace Level

BUY TICKETS NOW

8:30-9:00 Registration/Networking/Coffee

9:00-9:50 The 6 Degrees of Connectedness (originally delivered at TEDx Detroit 2009)

9:50-10:50 Target Clients, Partners and how to ASK for them

10:50-11:20 Speed Networking Break- Practice Your New Skills

11:20-12:30 Personal Branding and Improved Communications skills

12:30-1:15 Lunch and Networking (onsite likely sandwiches or pizza…lunch will be provided)

1:15-2:45 Going Social (using facebook, LinkedIn, Twitter and YouTube to network more effectively)

2:45-3:00 Break. Cookie networking

3:00-4:30 What I’ve learned about S&M…sales and marketing

4:30-5:15 Q&A/Networking/End

SEO and Social Media for Detroit Office Furniture Dealers

You think social media is a waste of time? In certain instances, you’re right. Tweeting all day isn’t going to make a significant impact on your business. Neither is chatting with your friends on Facebook. However, using social to search for the right conversations can be very powerful.

The idea of “social networking” has been lumped in to social media and social networking can pay dividends. LinkedIn is a very strong tool for finding the connections you need. Twitter and Facebook can be too. Never forget that people do business with people. And people do frequent all of these social media sites and more.

Another aspect of social media that is important is how it helps increase your SEO ranking. Sure there are lots of ways to increase SEO that us experts know, but one easy way for everyone to succeed is through social. Especially if your business is visual. You can share lots of pictures or even videos.

Lee Steel by FMG

Video is increasingly popular as it allows us to tell stories about our work that have never been told before. The right video can grab your intended audience and get them totally involved!

Additionally, If you google a person who has a completed LinkedIn profile, regardless of how much web stuff they’ve done or how many people have that name their LinkedIn profile will be the first result on page 1. Why? Because Google trusts LinkedIn. Often times their Facebook page and Twitter feed may show up on page 1 too. This is also becoming more true for companies. Your corporate page should show up first and then the rest of your digital footprint will follow. Here’s the thing:

If you’re doing SEO to optimize for your company name you’ve got it all wrong!!

Anyone that’s “searching” for your name already knows your name. You need to optimize for the services you provide, the products you sell and the problems you solve.

Your goal is to be the right answer when someone does a search.

Social media can help you achieve that goal to an extent. Having a company that understands the target audience and what they are seeking whose stay on top of changes at Google is always the right answer.

When you’re ready to enter the world of digital dominance, you’re ready to speak to us.

Authenticity vs. Getting it Done – A Case for the Social Media Call Center

When I started delivering the “9 Hard Fast Rules of Social Media” in 2008 Rule # 4 had a whole series on “Be Attitudes”. There were 9 of them like: “Be Engaging”, “Be Interested”. “Be Interesting”. “Be Helpful” and a few others. The one I really want to focus on today is “Be Authentic”. 

Social Media has long been about putting yourself out there and either starting or becoming a part of the conversation. Authenticity is a key as it really helps people connect with you. Enlightened individuals certainly understand and have knowledge of their authentic self. Those on the path toward enlightenment have a pretty good sense of their authenticity too. People who are less concerned with “who they are” tend to have a lower sense of self. That’s okay because this post really isn’t about people, It’s about companies.

In business we are just starting to wake up to the importance of “corporate culture”. Your company’s culture is its’ identity. Just like in individuals, the identity is what drives authenticity. 

When I say businesses are just “waking up” to this idea, I’m also saying that MOST have little idea as to what their culture really is. As such, they take on the identity of their leader at best, have a blend of identities or have an identity that is chaotic on the flip side. Authenticity from a business with multiple identities is similar to expecting consistency when following a twitter stream of someone suffering from Multiple Personality Disorder. It’s not gonna happen.

And time marches on.

How many businesses have been contemplating “getting into social media”? They’ve sent people to classes. Signed up for webinars. Hired younger people based on their answers to questions geared around social media and they’re still not doing it. Why? Because of three simple reasons:

1. They don’t have the understanding of how to merge these tools with their business objectives.

2. They don’t have the right people (a reflection of 1)

3. They don’t have the time

And time, marches on.

Those three reasons can be enough to have kept you from starting, but should they keep you on the sideline? No chance. Here’s the truth, getting started in social media is far more important than getting it right. If you don’t have the knowledge, people and or time, then maybe it’s time to look for a company who does.

We built a social media call center to not only take away the excuses of not being involved but to make it so easy for you to jump in that you can’t imagine waiting another second. Go ahead and click on the uNetworked description of Social Media Call Center to learn more about what we would like to do for you. If you like what you see, give us a call so we can discuss how to get started.

Rule #1 in the “9 Hard Fast Rules of Social Media” has always been: “Ready. Fire.Aim“. Getting it done today is far more important than being authentic tomorrow, or whenever you get around to it.

 

 

I want my social media to go AKA Get a Smart Phone, Dummy

Social media is so hot because it allows us to stay connected to the world around us. This world involves not only our current business network, but family and friends as well as people we have yet to meet. From a business and job seeking perspective, these connections are priceless.

What’s even cooler is how many of the sites are so compatible with mobile technology. You are 100% missing out if you don’t have a smart phone. Get one. Get one now! I hear people say “I don’t want to be tethered to my phone” or “no one needs to be that connected”. That’s old world thinking. Dinosaurs are old world and you know how well things worked out for them.

What makes social media on the go so valuable is that we have moved fully into the now generation. They called gen X the instant gratification generation. As a senior delegate of that group I can tell you things moved slowly for us relative to what happens now.

Smart phones allow you to do status updates as they come to you. You can read and comment on others as well. Savvy users can actually check out real time conversations that are taking place about them, their brand, their competition or anything else that matters. This instant information wherever you are, whenever you are there is valuable. Couple that with the fact that you don’t have to log around your laptop and it becomes priceless.

You don’t have to get on the smart phone train because I said so. Don’t worry about the fact that in 2009 phone manufacturers produced more phones with a qwerty style keyboard than the traditional phone style.

If you want to see where business is heading, one only needs to look where the kids of today are. They are online on social media sites with their smart phones. Why, because it pays to be connected RIGHT NOW!

Using Status Updates Effectively

Status updates are simply the fastest, easiest way to let your network know what’s going on. The challenge is, so many of us are posting things that neither serve us or our network!

Think about it, does anyone really care if you’re “sitting on the patio”?. Of course they don’t. That is a line from a Verizon ad that exemplifies how useless Twitter can be, especially when used incorrectly. I would contend it’s Twitter’s own fault as they ask the wrong question: “what are you doing?” Linkedin and Facebook ask slightly better questions, but not much.

If that’s the wrong question, what are the right questions? While I’m not entirely sure there is one right question, I will submit that if you think about answering any of the following, you will serve yourself and your network better:

What value do you have to offer your network now?

What information can you share that your network needs?

What interesting links, quotes, or ideas would you like to share?

How can the project you are working on be a potential solution for others?

What is it that you love most about what you’re doing?

What type of people may benefit from what you’re doing now?

Can you make us laugh?

Can you make us think?

What exciting news happened in your day or with your business that you would like to share?

These are just questions that I ripped off the top of my head. You can see that they are value focused. That value should be for others and a little bit for you, too.

One last caveat about status updates. While going negative may yield some responses, think about the types you’re getting. Hopefully before you set out on your social media campaign you decided what you wanted to get from it. On that list should be the types of responses you want. It has been my experience that negative attracts negative. I will leave it to you to decide when you have had enough of that in your life.

Connectedly yours-

Terry Bean

http://terrybean.magntize.com

5 things you need to know about Twitter

1. Don’t answer “what are you doing” on twitter. Think more along the lines of conversation starting, shining the light on others or sharing useful information.

2. Use the 150 characters for your bio effectively. Use a combination of keywords and a sentence about how you would like to be known.

3. Follow the leaders in your industry. And then follow their followers. Engage them in useful conversation and watch your follower list grow.

4. Add relevant tweets to your page before you start following a bunch of people. This is important because when they come to check you out, they will see what sort of value you have to offer.

5. Use twitter search or other tools to monitor conversations about you, your brand and other things that are important. This helps narrow the tweetstream to things that are relevant to you.

There are about 47 other things Charlie and I teach, what do you think should be on this list?